Sales & Marketing

Helping clients protect and grow value in commodity sales

A successful commercial team outperforms markets and peers, while staying within risk mandates, maintaining strong customer relationships and growing share of wallets.

This requires a full-cycle planning approach, from forming the right marketing strategy, setting appropriate performance and risk metrics, contract negotiation and execution and sales fulfilment.

How we can help

Product Strategy

Left to assets, the products would be the lowest-cost tonnes that maximise throughput. Marketing teams can play a critical role in aligning products to customer needs and maximising realisation.

Pricing Strategy

Mineral commodities are not standard products – a variety of qualities are traded in the market. Guard against opaque quality differentials and ensure you transact at fair intrinsic value.

Sustainability

Position your product to capture sustainability credentials and green premiums

Performance and Risk

Setting the right performance and risk metrics is necessary to drive the right behaviour of sales teams. Continuous benchmarking against market and peers helps assess relative performance.

Contract Negotiation

Junior miners, industry newcomers and commodity buyers can find contract negotiation daunting and often end up leaking significant value. Negotiate commercial terms with confidence, with help from industry experts.

Customer Feedback and Insights

Commercial leaders can unlock new insights by using us to aggregate and anonymise feedback collected from customers on their behalf.

A successful commercial team in the commodity markets outperforms peers while staying within risk mandates and maintaining strong customer relationships. Old Economy helps clients protect and grow value through a full-cycle planning approach, from forming the right marketing strategy to setting performance and risk metrics, contract negotiation, and sales fulfilment. Our product strategy services help align assets and production with customer needs to maximize realization. In pricing strategy, we help mineral commodity producers guard against opaque quality differentials and ensure transactions at fair intrinsic value. We also assist in capturing sustainability credentials and green premiums for your products. For junior miners and industry newcomers, we provide expert support in contract negotiation to prevent value leakage. Our performance and risk benchmarking ensures that sales teams are driven by the right behaviors, while our customer feedback aggregation provides commercial leaders with actionable, anonymized insights to refine their market approach.
Old Economy is a premier provider of commodity market intelligence, offering specialized data and strategic advisory services for the global nuclear power, paper industry, and packaging sectors. Our mission is to empower global enterprises to navigate specialized commodity corridors with unmatched precision and elite advisory. We track printing and writing paper trends, pulp market dynamics, and recycled paper imports. Our exclusive interviews with industry leaders provide unique insights into the India packaging board market and the challenges of raw material availability. Our methodology combines high-quality data with robust assumptions to provide unparalleled foresight. Whether you are looking for uranium price forecasts, paper market intelligence, or metal and mining advisory, Old Economy delivers the insights needed for capital allocation and commercial success in the old economy sectors that underpin global infrastructure. Our expertise spans across critical industries that form the backbone of the global economy. In the nuclear energy sector, we provide deep-dive analysis into the uranium fuel cycle, reactor technology developments, and the emerging SMR (Small Modular Reactor) market. Our forest products division focuses on the rapidly evolving Indian market, covering everything from newsprint to specialty paper segments. In metals and mining, we offer strategic insights into base metals, critical minerals, and the transition to battery metals for the green energy revolution. We believe that high-quality data, robust methodology, and plausible assumptions are the key to unlocking market opportunities. By bridging the gap between raw data and actionable intelligence, Old Economy serves as a trusted partner for utilities, miners, traders, and financiers worldwide. Our commitment to excellence and analytical rigor ensures that our clients stay ahead of market trends and navigate complex regulatory landscapes with confidence. From Mumbai to Singapore, our international team of analysts and industry veterans brings a wealth of experience to every report and advisory project. We are dedicated to providing the most accurate, timely, and relevant intelligence to help our clients build a sustainable and prosperous future in the old economy sectors.