Sales & Marketing
A successful commercial team outperforms markets and peers, while staying within risk mandates, maintaining strong customer relationships and growing share of wallets.
This requires a full-cycle planning approach, from forming the right marketing strategy, setting appropriate performance and risk metrics, contract negotiation and execution and sales fulfilment.
How we can help
Product Strategy
Left to assets, the products would be the lowest-cost tonnes that maximise throughput. Marketing teams can play a critical role in aligning products to customer needs and maximising realisation.
Pricing Strategy
Mineral commodities are not standard products – a variety of qualities are traded in the market. Guard against opaque quality differentials and ensure you transact at fair intrinsic value.
Sustainability
Position your product to capture sustainability credentials and green premiums
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Performance and Risk
Setting the right performance and risk metrics is necessary to drive the right behaviour of sales teams.
Continuous benchmarking against market and peers helps assess relative performance.
Contract negotiation
Junior miners, industry newcomers and commodity buyers can find contract negotiation daunting and often end up leaking significant value. Negotiate commercial terms with confidence, with help from industry experts.
Customer Feedback and Insights
Commercial leaders can unlock new insights by using us to aggregate and anonymise feedback collected from customers on their behalf.